{"id":4002,"date":"2026-09-29T04:17:29","date_gmt":"2026-09-29T04:17:29","guid":{"rendered":"https:\/\/kreaspecs.com\/rebranding-tpbi\/"},"modified":"2026-10-27T03:40:41","modified_gmt":"2026-10-27T03:40:41","slug":"rebranding-tpbi","status":"publish","type":"post","link":"https:\/\/kreaspecs.com\/de\/rebranding-tpbi\/","title":{"rendered":"Rebranding eines f\u00fchrenden Verpackungsherstellers in Thailand"},"content":{"rendered":"<ul>\n<li>\n<div>Rebranding<\/div>\n<p><a href=\"https:\/\/kreaspecs.com\/de\/services\/branding-concepts\/\"><\/a><\/p>\n<\/li>\n<li>\n<div>Logo-Design<\/div>\n<\/li>\n<li>\n<div>Web Design<\/div>\n<p><a href=\"https:\/\/kreaspecs.com\/de\/services\/websites\/\"><\/a><\/p>\n<\/li>\n<li>\n<div>Motion Graphics<\/div>\n<\/li>\n<li>\n<div>Video<\/div>\n<p><a href=\"https:\/\/kreaspecs.com\/de\/services\/video-production-motion-graphics\/\"><\/a><\/p>\n<\/li>\n<li>\n<div>Website Support<\/div>\n<\/li>\n<\/ul>\n<div>\n<h2>Markenentwicklung f\u00fcr eine Branche im Wandel<\/h2>\n<div>\n<p>Vor rund vier Jahren begann KreaSpecs die Zusammenarbeit mit einem etablierten Verpackungshersteller in Thailand im Rahmen eines umfassenden Rebrandings. Ziel des Projekts war es, den Markenauftritt und die Unternehmenskommunikation zu modernisieren, um die Produktionskompetenzen des Unternehmens und seinen zunehmenden Fokus auf nachhaltige Verpackungsl\u00f6sungen widerzuspiegeln. Seitdem hat sich unsere Zusammenarbeit auf Videoproduktion, Kampagneninhalte sowie die kontinuierliche Weiterentwicklung und Pflege der Website ausgeweitet.<\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/thumbnail-tpbi-branding-header@2x.jpg\" alt=\"rebranding portfolio image, showcasing the transformation of TPBI\"><\/p>\n<div>\n<h2>Rebranding &#038; Markenentwicklung<\/h2>\n<div>\n<p>Im Mittelpunkt des Rebrandings stand die Modernisierung der visuellen Identit\u00e4t und des Unternehmensauftritts in der Marketing- und Unternehmenskommunikation.<\/p>\n<p>Wir entwickelten die gestalterische Ausrichtung sowie erg\u00e4nzende Markenmaterialien und schufen damit einen einheitlichen visuellen Auftritt f\u00fcr Unternehmenspr\u00e4sentationen, Marketingmaterialien und digitale Plattformen.<\/p>\n<p>Die \u00fcberarbeitete Markenidentit\u00e4t bildete zudem eine klarere Grundlage, um die Fertigungskompetenz des Unternehmens und seinen zunehmenden Fokus auf nachhaltige Verpackungsl\u00f6sungen zu kommunizieren.<\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/tpbi-ci-detail@2x.jpg\" alt=\"Mockup of the TPBI rebranding project\"><\/p>\n<div>\n<h2>Videokampagnen<\/h2>\n<div>\n<p>Die Videoproduktion ist zu einem wichtigen Bestandteil unserer laufenden Zusammenarbeit mit dem Verpackungshersteller geworden.<\/p>\n<p>Wir entwickeln Unternehmens- und Kampagnenfilme, die Kunden und Gesch\u00e4ftspartnern Einblicke in die Betriebsabl\u00e4ufe, Produktionsprozesse und Nachhaltigkeitsinitiativen des Unternehmens geben.<\/p>\n<p>Unser Leistungsspektrum umfasst die Konzeptentwicklung, Storyboarding, Dreharbeiten, Animation und Postproduktion.<\/p>\n<p>Eines dieser Projekte widmete sich der Recyclinginitiative des Unternehmens. Der Film stellt den Umgang mit Verpackungsabf\u00e4llen und die entsprechenden Recyclingprozesse vor. Weitere Produktionen umfassen Unternehmensfilme und Werbevideos f\u00fcr Pr\u00e4sentationen, digitale Kampagnen und die \u00d6ffentlichkeitsarbeit.<\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/tpbi_storyboard.jpg\" alt=\"screenshots of the motion graphics video campaign for TPBI WON project\"><\/p>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/tpbi-video-won-thumbnail.jpg\" alt=\"\"><\/p>\n<p><a href=\"https:\/\/youtu.be\/o0SKRnkOhkg?\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/icon-play.svg\" width=\"70\" \/><\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/tpbi-video-thumbnail.jpg\" alt=\"\"><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=KxBeKtwcWGs\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/icon-play.svg\" width=\"70\" \/><\/a><\/p>\n<\/li>\n<\/ul>\n<div>\n<h2>Website-Entwicklung &#038; Wartung<\/h2>\n<div>\n<p>Erg\u00e4nzend zum Rebranding und den Videoprojekten \u00fcbernehmen wir die kontinuierliche Weiterentwicklung und Wartung der Website.<\/p>\n<p>Unser Team k\u00fcmmert sich um Website-Aktualisierungen, unterst\u00fctzt bei inhaltlichen Anpassungen und \u00fcbernimmt bei Bedarf die technische Wartung.<\/p>\n<p>So kann der Verpackungshersteller seine Online-Pr\u00e4senz stets auf dem neuesten Stand halten und Informationen zu Produkten, Nachhaltigkeitsinitiativen und gesch\u00e4ftlichen Aktivit\u00e4ten laufend aktualisieren.<\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/tpbi-website-detail@2x.jpg\" alt=\"website screenshot, website maintenance to TPBI\"><\/p>\n<p><p>\n        <a href=\"https:\/\/www.tpbigroup.com\/\">Visit TPBI Website<\/a>\n    <\/p>\n<\/p>\n<p><p>\n        See next Project    <\/p>\n<\/p>\n<p><!--more--><br \/>\n<!-- 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Design\"}},{\"type\":\"grid_item\",\"props\":{\"title\":\"Motion Graphics\"}},{\"type\":\"grid_item\",\"props\":{\"link\":\"https:\/\/kreaspecs.com\/services\/video-production-motion-graphics\/\",\"title\":\"Video\"}},{\"type\":\"grid_item\",\"props\":{\"title\":\"Website Support\"}}]}]}]}],\"name\":\"Projects Hero\"},{\"type\":\"section\",\"props\":{\"animation\":\"fade\",\"header_transparent\":true,\"header_transparent_noplaceholder\":true,\"header_transparent_text_color\":\"dark\",\"image_position\":\"center-center\",\"padding\":\"large\",\"padding_remove_top\":false,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"}}]},{\"type\":\"row\",\"props\":{\"id\":\"branding\",\"margin\":\"xlarge\"},\"children\":[{\"type\":\"column\",\"props\":{\"id\":\"branding\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"panel\",\"props\":{\"content\":\"\n\n<p>Vor rund vier Jahren begann KreaSpecs die Zusammenarbeit mit einem etablierten Verpackungshersteller in Thailand im Rahmen eines umfassenden Rebrandings. Ziel des Projekts war es, den Markenauftritt und die Unternehmenskommunikation zu modernisieren, um die Produktionskompetenzen des Unternehmens und seinen zunehmenden Fokus auf nachhaltige Verpackungsl\u00f6sungen widerzuspiegeln. Seitdem hat sich unsere Zusammenarbeit auf Videoproduktion, Kampagneninhalte sowie die kontinuierliche Weiterentwicklung und Pflege der Website ausgeweitet.<\/p>\n\n\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"large\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"title\":\"Markenentwicklung f\u00fcr eine Branche im Wandel\",\"title_align\":\"left\",\"title_element\":\"h2\",\"title_font_family\":\"primary\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\"}}]}]},{\"type\":\"row\",\"props\":{\"id\":\"application\",\"margin\":\"xlarge\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/09\/thumbnail-tpbi-branding-header@2x.jpg\",\"image_alt\":\"rebranding portfolio image, showcasing the transformation of TPBI\",\"image_svg_color\":\"emphasis\",\"image_width\":1500,\"margin\":\"default\",\"margin_bottom\":\"default\",\"margin_remove_top\":false,\"margin_top\":\"default\"}},{\"type\":\"panel\",\"props\":{\"content\":\"\n\n<p>Im Mittelpunkt des Rebrandings stand die Modernisierung der visuellen Identit\u00e4t und des Unternehmensauftritts in der Marketing- und Unternehmenskommunikation.<\/p>\n\n\\n\n\n<p>Wir entwickelten die gestalterische Ausrichtung sowie erg\u00e4nzende Markenmaterialien und schufen damit einen einheitlichen visuellen Auftritt f\u00fcr Unternehmenspr\u00e4sentationen, Marketingmaterialien und digitale Plattformen.<\/p>\n\n\\n\n\n<p>Die \u00fcberarbeitete Markenidentit\u00e4t bildete zudem eine klarere Grundlage, um die Fertigungskompetenz des Unternehmens und seinen zunehmenden Fokus auf nachhaltige Verpackungsl\u00f6sungen zu kommunizieren.<\/p>\n\n\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"large\",\"margin_bottom\":\"large\",\"margin_top\":\"large\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"title\":\"Rebranding & Markenentwicklung\",\"title_align\":\"left\",\"title_element\":\"h2\",\"title_font_family\":\"primary\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\"}},{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/09\/tpbi-ci-detail@2x.jpg\",\"image_alt\":\"Mockup of the TPBI rebranding project\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"panel\",\"props\":{\"content\":\"\n\n<p>Die Videoproduktion ist zu einem wichtigen Bestandteil unserer laufenden Zusammenarbeit mit dem Verpackungshersteller geworden.<\/p>\n\n\\n\n\n<p>Wir entwickeln Unternehmens- und Kampagnenfilme, die Kunden und Gesch\u00e4ftspartnern Einblicke in die Betriebsabl\u00e4ufe, Produktionsprozesse und Nachhaltigkeitsinitiativen des Unternehmens geben.<\/p>\n\n\\n\n\n<p>Unser Leistungsspektrum umfasst die Konzeptentwicklung, Storyboarding, Dreharbeiten, Animation und Postproduktion.<\/p>\n\n\\n\n\n<p>Eines dieser Projekte widmete sich der Recyclinginitiative des Unternehmens. Der Film stellt den Umgang mit Verpackungsabf\u00e4llen und die entsprechenden Recyclingprozesse vor. Weitere Produktionen umfassen Unternehmensfilme und Werbevideos f\u00fcr Pr\u00e4sentationen, digitale Kampagnen und die \u00d6ffentlichkeitsarbeit.<\/p>\n\n\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"link_text\":\"Read 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src=\\\"\/wp-content\/uploads\/2026\/09\/icon-play.svg\\\" width=\\\"70\\\" \/>\",\"video\":\"\"}},{\"type\":\"gallery_item\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/09\/tpbi-video-thumbnail.jpg\",\"link\":\"https:\/\/www.youtube.com\/watch?v=KxBeKtwcWGs\",\"link_text\":\"<img src=\\\"\/wp-content\/uploads\/2026\/09\/icon-play.svg\\\" width=\\\"70\\\" \/>\",\"video\":\"\"}}]}]}]},{\"type\":\"row\",\"props\":{\"margin\":\"xlarge\",\"margin_remove_bottom\":true,\"margin_top\":\"xlarge\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"panel\",\"props\":{\"content\":\"\n\n<p>Erg\u00e4nzend zum Rebranding und den Videoprojekten \u00fcbernehmen wir die kontinuierliche Weiterentwicklung und Wartung der Website.<\/p>\n\n\\n\n\n<p>Unser Team k\u00fcmmert sich um Website-Aktualisierungen, unterst\u00fctzt bei inhaltlichen Anpassungen und \u00fcbernimmt bei Bedarf die technische Wartung.<\/p>\n\n\\n\n\n<p>So kann der Verpackungshersteller seine Online-Pr\u00e4senz stets auf dem neuesten Stand halten und Informationen zu Produkten, Nachhaltigkeitsinitiativen und gesch\u00e4ftlichen Aktivit\u00e4ten laufend aktualisieren.<\/p>\n\n\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"large\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"title\":\"Website-Entwicklung & Wartung\",\"title_align\":\"left\",\"title_element\":\"h2\",\"title_font_family\":\"primary\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\"}},{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/09\/tpbi-website-detail@2x.jpg\",\"image_alt\":\"website 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Website\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"https:\/\/www.tpbigroup.com\/\",\"link_target\":\"blank\"}}]}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"expand\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"breadcrumbs\",\"props\":{\"show_current\":true,\"show_home\":false}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"right\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"text\",\"content\":\"See 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Ziel des Projekts war es, den Markenauftritt und die Unternehmenskommunikation zu modernisieren, um die Produktionskompetenzen des Unternehmens und seinen zunehmenden Fokus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"post_flags":[],"class_list":["post-4002","post","type-post","status-publish","format-standard","hentry","category-projects"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging Company Rebranding for TPBI | KreaSpecs<\/title>\n<meta name=\"description\" content=\"Discover packaging company rebranding for TPBI, supported by logo design, corporate videos, motion graphics and website maintenance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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